Prev Next
home FR
11
MFAA

Allison B - Project

global artist management

A well noted creative director in the luxury industry, Allison most recently worked for the Esteé Lauder Companies, as the Vice President, Creative Director for Clinique in APAC. Based in Hong Kong, Allison lead the development of locally-relevant creative for 13 countries in Asia Pacific, and served as the gatekeeper of the Clinique brand across all marketing efforts. Much of her work focused on the greater China markets, and she led the recent launch of the brand onto Tmall in China.
For more than 18 years Allison has created the advertising and digital campaigns of popular jewelry, cosmetic, fashion, travel and luxury brands. Her work has helped shape the images of global brands such as Cartier, Peninsula Hotels, Armani/Casa, Philippe Starck, and more.
Allison is also the Co-Founder and Creative Director of First Comes Fashion, a website that live streams fashion shows from around the world and now houses the largest on-demand library of fashion video available.

作为时尚以及奢侈品界著名的创意总监,Allison目前担任亚太地区雅诗兰黛副总裁,以及倩碧创意总监。Allison在香港领导亚太区13个国家的与本土化相关的创意发展,同时作为倩碧的掌门人为品牌开拓市场。她的许多工作都聚焦在大中华市场,最近领导品牌在中国天猫上架。

Allison在广告和数码活动中拥有超过十八年的工作经验,涉及领域包括珠宝、化妆品、时尚、旅行以及奢侈品。她帮助许多全球性品牌塑造形象,例如卡地亚、半岛酒店、阿玛尼家居、菲利.普斯达克等等。

Allison同时也是First Comes Fashion的联合创办者和创意总监,是一个全球直播时尚秀的网站,同时也是现今覆盖了最多时尚视频的点播式图书馆。